Watermarks that do their job
A watermark has two very different jobs, and they want different settings. Attribution — making sure your name travels with the image — wants a small, subtle mark: bottom-right, 25–40% opacity, sized around 4–6%. It credits without spoiling. Protection — making the image unusable without permission — wants the tiled mode: the mark repeats diagonally across the whole photo at low opacity, so there is no clean crop and retouching it out is more work than licensing the image.
Batch behaviour
The size setting is a percentage of each image's shorter side, so a batch of mixed portrait and landscape photos gets a proportionally identical mark on every one — no giant text on thumbnails, no invisible text on large photos. The soft dark outline behind the text keeps it readable on both light skies and dark corners.
Before publishing
Watermarked photos usually head for the web — run them through the compressor for faster pages, or the social media resizer for platform-exact sizes; both keep the watermark since it is baked into the pixels.