For photographs, WebP at quality 80 matches a JPG at quality 85–90 visually while weighing about a third less. That difference compounds across a gallery or product catalogue, which is why every major site converted years ago. This page opens the Image Converter pre-set to WebP output.
JPGs are already lossy, so converting compounds compression slightly; from a high-quality JPG (85+) the effect is invisible. If you still have the camera original or a PNG export, convert from that instead for the cleanest result.
This is a pre-set view of the Image Converter. Every option in the toolbar can still be changed.